RESOURCES | SHAPE EAST EVENTS


ShapeWALKS Launch:
Free Web-based Walking Guides to Cambridge

October 21st 2004,
Tourist Information Centre, Cambridge

Shape Walks

Shape East commissioned a series of themed walks showcasing the city, offering an interesting mixture of contemporary and historic buildings. The walks are aimed both at visitors and at local residents wanting to learn more about their beautiful city. Each walk is designed to be viewed first on the Web, with crisp photographs which can be looked at in minute detail. The map and information pages can then be printed out to make a personalised guidebook.

ShapeWALKS were launched at an event held in the Tourist Information Centre in Cambridge on 21st October 2004. Nick Bolton, Head of Economic Development and Tourism, Cambridge City Council said that shapeWALKS was an important addition to the on-line facilities offered by the Council to visitors and local residents. Vicky Smith of Stride Design, the company that developed shapeWALKS, demonstrated the web site.


Press Release for ShapeWALKS:

FREE WEB-BASED WALKING GUIDES TO CAMBRIDGE

From today, citizens of Cambridge can access a new, innovative web-based guide to their city. And it’s free!

Shape East, (the Architecture and Built Environment Centre for Cambridge and the Eastern Region,) has commissioned a series of themed walks showcasing the city, offering an interesting mixture of contemporary and historic buildings. The walks are aimed both at visitors and at local residents wanting to learn more about their beautiful city. Each walk is designed to be viewed first on the Web, with crisp photographs which can be looked at in minute detail. The map and information pages can then be printed out to make a personalised guidebook.

These unique walks are the brain child of architect Victoria Smith, of Stride Design, and Simon Ruffle, of the University of Cambridge Department of Architecture, who have written the text, done the photography and designed the web pages. The site is easy and engaging to use. It has a clearly drawn, interactive map, which can trace out the route at the click of the mouse. A live data base containing all the opening times of attractions makes it easy to check that what you want to see is open on a particular day. There are story sheets about each building, with high-resolution photographs and informative text to fill in its historical and architectural background.

Ben Koralek, Director of shape Cambridge, sees these walks as part of the service that his organisation provides.

“Shape’s mission is to raise awareness of the city in which we live and the buildings and spaces around us.” He said. “These interactive walks allow visitors the freedom to plan their own day, and effectively to create their own guide books – all free of charge.”

Cambridge City Council is hosting a launch for the shapeWALKS in the Central Tourist Office on 21 October 2004 . Victoria Smith says:

“This is the perfect venue from which to launch these walks as this historic building was once the Free Central Library built in 1884 to enable free public access to information. This spirit lives on in its contemporary role as the Central Tourist Information Centre. We hope that lots of people will take advantage of this new way of getting to know this beautiful city in more detail.”

See the shapeWALKS on www.shape-cambridge.org.uk/shapewalks and Cambridge City Council’s visitor site www.visitcambridge.org.

NOTES FOR EDITORS

Shape Cambridge is a not-for-profit organisation which runs an innovative programme of workshops, exhibitions, talks and on-line resources for schools, local communities, built environment professionals and visitors to Cambridge .

Established in 2003 following a successful funding application by a city based steering group to the Commission for Architecture and the Built Environment (CABE), shape Cambridge is managed by the Built Environment Education Trust Ltd., the successor to the long-established and ground-breaking Building Experiences Trust Ltd.

shape Cambridge is core funded by CABE, has received generous support from Cambridge City Council, Greater Cambridge Partnership, EEDA and The Joint Venture Board.

Contact:

mail@shape-east.org.uk or on +44 (0) 1223 462606

www.shape-east.org.uk

Stride Design is an innovative web design company specialising in map making, cultural tourism, education and architecture.

The company combines the skills of designers, writers and software developers to create websites that are visually attractive, academically sound, intuitive and engaging to use. They are underpinned by cutting-edge software technologies and innovative mapping techniques.

The directors, Simon Ruffle and Victoria Smith, both trained as architects in Cambridge , which gives them a deep understanding of the built environment. Their team of graphic designers, art historians, photographers, software developers and web designers offer a unique and powerful combination of skills, delivering websites that are easy to use, well written and good to look at.

Contact:

mail@stridedesign.com

www.stridedesign.com